Develop the knowledge, skills and strategies you need to create powerful impact.

We work in three key, interconnected areas of identity, impact and integration to deliver embodied, transformative results for purpose-driven businesses, leaders and teams.

Impact

Theory of Change

For not-for-profits, social enterprise and impact-centred initiatives

A Theory of Change is arguably one of the most critical tools and processes in your delivery. It’s a north-star strategy designed specifically to create and measure social and environmental impact.

The process itself is as valuable and transformative as the end tool. It brings to the surface difficult conversations, decisions and clarity of direction that can otherwise be

Details: ToC projects are available in Lite Touch and Full Scope capacity and to provide flexibility and accessibility for a variety of budgets. Please reach out for a discussion and quote.

“The quality of Caitlin’s work was exceptional. Thanks to her hard work and dedication in developing our Theory of Change, we now have absolute clarity and direction on how we’re going to approach the next 5 years as an organisation, on 1 page.”
— Matt De Fina - Head of Impact, The Man Cave

Impact & Purpose

For the for-purpose businesses that have social and/or environmental impact as an equal, or secondary priority to product/service delivery and revenue generation an impact and purpose strategy is often the way to go.

  • Refine and define your impact goals and initiatives

  • Create a plan for profit vs impact tensions resolution

  • Clarify your value proposition

  • Create a roadmap to realisation

*and help work through the unknowns that pop up in the process

This work can be delivered in partnership with Think Enough depending on your business and needs.

Identity

To lead, you need to know who you are, what's important to you and how you want the world to experience you.

Great identity development goes well beyond a logo and colour scheme. It’s a rigorous, reflective and playful process of self-discovery that provides the roots from which you, your team, your organisation and impact grows.

    • Stress test, rework or develop your vision, mission & purpose

    • Explore and decide on your brand values, and how they will be translated and embodied within your identity and culture

    • Uncover your cultural philosophies and ways of working

    • Develop your visual and voice identity

  • Powerful action is lead by powerful

    communication.

    Discover the essence of the stories that will deliver impact and create a storytelling and content story to make it a reality.

    • Content, campaign & story strategy development

    • Storytelling delivery - video scripts, essays, articles, interviews