About me, and we 

The Formative is a strategic consulting and facilitation service run by Caitlin Stanway, [me, hi].

It’s is an exploration of how we create more holistic organisations and spaces that challenge the status quo, truly care for people and planet, and embed integrity of impact and purpose deep within our daily lives.

I work with individuals, teams and organisations who are tackling some of our hardest social and environmental challenges, or are committed to contributing to a better world through conscious business.

They seek to carve out new ways of working, new business models, new impact models, and are ready to deeply challenge ideas about what success and leadership means.

Sound like you? Let’s connect.

Why The Formative?

The Formative combines over 12 years’ experience and education across communications, marketing, brand, leadership, business development and social impact with a deep love for, and practice in trauma-informed yoga and somatic facilitation.

‘I’ am ‘we’

I work with a community of aligned partners and specialists to connect you to the tools and wisdom you need to achieve your greatest impact. I use we, because even on projects where I’m your only facilitator I refer to and acknowledge many teachers, collaborators and thought leaders.

Grounded in integration

We focus on supporting you to work from a place of deep authenticity and alignment to ensure your impact and values are embedded within the fabric of your organisation.

Intuitive facilitation

The beauty of working across business, impact, wellbeing and personal development is we speak many languages, can meet you and your team where you are, and adapt our process to suit your cultural ways of working.

Through her social impact expertise and experience, Caitlin was really able to hold our hand when navigating how we should tackle sensitive and complicated issues with wise perspective.”

— Jasmin Daly, Executive Director, inGrained Foundation