The Formative is Evolving.

Writing a new chapter.

Over the past few years I’ve seen, heard and felt the need for something different for my clients, and our wider community of purpose-driven people.

Something more holistic, more human, more relational, more regenerative.

Teams are stretched, burned out, disconnected and trying as hard as they can to create meaningful impact with what little capacity they have in the face of increasing change.

It’s not enough to simply create a new strategy, a new campaign, a new framework.

So, I’m in creation mode, preparing to bring a new direction to life - including a more aligned website!

For now, if you’d like to work together explore the services below, or reach out for a chat. If you want to follow along the evolution, sign up to the newsletter.

I look forward to sharing the evolution with you soon!

Caitlin,

Founder, The Formative.

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  • Theory of Change (ToC) is a clearly articulated description and/or visual map of the type of social and/or environmental impact you want to create, and the steps required to get there.

    ToC’s are arguably one of the most critical tools and processes in your impact delivery. It’s a north-star strategy designed specifically to help create, test and measure social and environmental impact.

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Who we’ve helped evolve

  • “What was most valuable was having Caitlin create a container for us to deeply explore where we have come from and where to from here. Having her facilitate conversations that have gone around in circles, sometimes simply holding space and at other times providing counsel and a different perspective challenged us to stress test our thinking, reflect and really consider the impact we want to have and why we exist.”

    — Jasmin Daly, Executive Director, inGrained Foundation

  • I have loved working with Caitlin. Her ability to synthesise complex ideas and turn them into useful, beautiful project outcomes was amazing to witness. Caitlin is a superstar.

    -Berry Liberman, Co-Founder Small Giants & Small Giants Academy

  • “The Formative's emphasis on impact-driven leadership has empowered me to lead from a place of authenticity and vulnerability. Caitlin helps to creatively reframe approaches to personal and organisational uplift that enables individuals to step into their full potential.”

    - Simone Mugavin, Communications Lead, Garuwa

  • “Caitlin guided our large and diverse team through the Theory of Change process with skill and care. Our work contains many nuances, and we value the voices of all involved. Caitlin honoured and upheld the values of Collective Being, enabling an authentic and transformative process to unfold. We never felt rushed, but always felt guided. Hugely grateful!”

    -Jo Buick, Founder, Collective Being

  • “Working with Caitlin was an absolute pleasure from the very beginning. Caitlin brought a great mix of professionalism, insight, play and curiosity to work that could be made to feel very dry. Not only that, the quality of Caitlin's work was exceptional. “

    -Matt DeFina, Head of Impact, The Man Cave